The pressure to perform competently is building equally on the government and the public sector. Consumers are looking at efficiency and better experience across every facet through the day to day activities. Additionally, government has pressures to deliver large scale projects that involve huge investments and major reputation risks. [...]
Transformation is the ground rule within the retail sector and it can happen in various ways – digitally, physically, conceptually, or in any way the industry wants it to be. In the current scenario, the retail segment is facing the challenges thrown by ecommerce and constant struggle to ensure [...]
Global enterprises and brands have been working towards ensuring performance and functional excellence for their digital propositions. Implementing a robust Performance Testing strategy has been a conscious and strategic decision for all kinds of enterprises operating across diverse businesses. Today, validating and ensuring the speed, stability, and responsiveness of [...]
Can today’s brands, corporates, and entrepreneurs communicate with their target audience the way they used to almost twenty years back? If you look back, the most prominent way of building brands and reaching out to your customers was via mobile phones, outdoor and multi-media marketing. Today, the overall customer [...]
The days of developers creating every line of code from scratch are over. The intense demand for newer, better software means development cycles have become correspondingly intense. Moreover, the need for Continuous Testing/Development and Continuous Integration is growing as Application Development keeps getting more complex. Security Testing challenges and Database [...]
Blockchain applications have been popularly adopted especially by some prominent industries, as by design, it is a decentralized technology. Hence, it eliminates the risks that could occur with centralization of data. Knowing the nature of Blockchain and the way the application supports the technology, testing for Blockchain becomes all the [...]
Agile Testing Methodology has been adopted by enterprises who need Continuous changes throughout the software development and testing lifecycle. The practice demands that development and testing activities are conducted alongside, which is very differently structured when compared to the Waterfall model. Hence, Agile Testing approach takes a completely contrary [...]
Continuous Delivery is no longer a value enhancing strategy, it is a much needed approach in software development and release lifecycle. It has substantially changed the way enterprises test and launch their applications in a volatile consumer ecosystem. The demand for Intelligent Applications is on the rise. In fact, [...]
Industry reports and Analyst feeds have been estimating and validating the ongoing growth figures in the digital commerce space. A report by Coresight Research states how growth in digital commerce has consequently resulted in the downfall of brick-and-mortar stores and large scale set ups due to the growing popularity [...]
Forrester Research has stated that, 44-percent of enterprises use data analytics and mining to boost consumer response rates and generate insights that guide executives in developing relationship-driven strategies. Even a report released by Boston Consulting Group (BCG) states that 58-percent of chief marketing officers (CMOs) believe that search engine optimization [...]
