Key challenges of Modern Insurance that QA can beat

With changing lifestyle choices, climatic changes, and overall technological inventions, the present-day risk scenario has also transformed. Insurance companies are coming up with wacky insurance proposals such as Alien Abduction insurance, body part insurance, Taste Buds insurance, Valentine insurance, Bail bond insurance, Wedding insurance, and Kidnapping insurance too. Some of them can sound crazy, but creativity is needed to keep the business going. However, creativity and compelling advertisements have to translate into simplified propositions that the user can trust and accept.

Back-end support for the sector is critical, which can be achieved by developing easy-to-use applications that are not just simple, but responsive too. Selling a policy is important for the business, but engaging the customer and upselling new products is a foresight that will bring business value. It’s not just enough to get celebrities and sportspersons to sing for your brand, but converting the claims into real world robust applications is critical.

Peculiarities and Challenges of the Insurance sector

Insurance providers are introducing various features and facilities over an application, namely, online premium calculators, application for loan, submission of documents, refinancing mortgage, saving plans, and much more. It is important that the information shared over these platforms is accurate and stays secure. Moreover, there are definite chances that the user accesses this information across multiple platforms. This implies that wherever the insurance application is accessed, the experience has to be unanimous.

Insurers across various markets are facing multiple challenges in understanding the changing preferences of customers and what should be their new agenda for the market. Technology has definitely been an enabler for the industry, but ensuring its performance and accessibility is becoming highly critical. One of the key hiccups is adaption to legacy IT system and enabling business transformation.

Digitization of business is necessary to bring in more predictability and responsiveness for seamless customer interface. There are multiple factors that are positively impacting the insurance industry, however, it’s important that insurers creatively adopt the change. Technologies such as Internet of Things, Big Data, Social Media, Mobility services, Cloud, and Analytics are needed to ensure better customer experience. Nonetheless, its success depends on its effective adoption.

For instance, a Mobile first strategy can work for a brand only when the application is strong enough to handle sensitive and humongous customer data. There has to be a good back-up for the acquired data that will help customers to trust the company and buy an insurance. Additionally, adherence to rules and regulations is important, which implies that under no circumstances the protocols can be compromised.

Internet of Things can help insurers to interact and connect in a better way with customers, but it is critical to ensure the safety and accessibility of the endpoints. It will help the insurers to confidently propose new features and innovative products to their customers. Moreover, the industry players can leverage technologies such as Big Data and Analytics to make their business predictions much stronger.

Going Digital with QA and Testing support

Effective blend and adoption of digital technologies can help organizations to not only ensure customer experience, but also garner higher RoI. The current era demands IT excellence and a holistic transformation of IT landscape, which is possible with QA transformation. Digital Assurance and Testing ensure quality and help insurers to adopt the new technologies as per the requirements of their business objectives.

Insurance industry is a highly data-intensive segment, where massive data is stored over the years. This data comes from multiple sources and even a minor glitch can endanger its accessibility and security. A QA strategy can not only help in ensuring the security of data, but also drive user acceptance and adoption of new technology.

Agile to build resilience

Testing of insurance applications needs specialist testing professionals with domain knowledge. With changing trends in development and testing, a QA testing program must involve practices such as Agile combined with core system testing. Agile helps in keeping the communication channels open and active. This helps teams to bounce back in case of a breakdown or breach.

Teams are able to update their applications in real time and ensure efficiency of the application. Moreover, it helps in building a customer-centric approach with strategies such as shift-left. Governance with a risk-based approach makes the overall strategy reliable.

Automation for validated outcomes

Test Automation not only accelerates the testing activity, but also makes it foolproof to a great extent. It brings down the overall testing efforts, which gives time for testers to focus on other important tasks. Nevertheless, it is recommended to consider tools that are relevant for the concerned project. Validated and tested outcomes help organizations to confidently venture into the market.

Keep your Security Testing strategy close

The role of Security cannot be undermined at any point. Security of the data and customer information is highly business critical. Your Security Testing strategy cannot be generic, but specific for the industry. Aspects such as Vulnerability Assessment and Penetration Testing are highly critical to gauge any gaps way ahead in the development cycle. It will also enable teams to build a strong bounce back plan for the application or the system that is front-ending the customers and even supporting at the back-end.

Insurance Testing is a specialized field, where core segment expertise is a must. Additionally, understanding customer behaviour and choices is important, so that the right business strategy can be proposed. Going digital is no more a choice, but a mandate. Software Testing and QA is an enabler to smoothen and mobilize the process for insurers.

Cigniti helps global insurers in their digital transformation, thereby deliver improved customer experience and gain competitive advantage. We make sure your applications / systems run seamlessly by ensuring efficient back-office operations.

Connect with us to leverage our customized Advisory and Transformation Services in testing for Life Insurance (Life, Annuity, and Pension), Property & Casualty (P&C), Auto, and Re-insurance segments.