There is a major difference between digital-first and digital-only. In a utopian world, a digital-only world could become an everyday reality. But in the actual world, there are a number of complexities, interdependencies, and concerns that would hinder its practical existence. Even though we talk about the ever-increasing adoption of digital [...]
Long before a novel virus disrupted our everyday lives and, in a way, forced us to adapt to a new way of living, there were talks about the ‘Retail apocalypse’. Over the past couple of years, store closures have happened faster than store openings, while the overall foot traffic [...]
Nike By Melrose, an LA concept store by Nike, considers the shopping preferences of local users while stocking up products in its inventory. It leverages data gathered from its NikePlus app to identify what the local consumers are buying and to determine the store’s merchandising mix. This data enables the store to stock [...]
There are over 2 billion smart phone users in the world and about 56% of the world’s population has access to the internet. More than 21% of the shoppers make their purchases online. In the first quarter itself of 2019, consumers have spent over $22 Billion on mobile applications. [...]
Mankind is an unpredictable species – visionary but confused about the end goal, innovative but apprehensive to change, evolving digitally but demands personalization, needs an escape from reality but also wants to stay close to it. If you take a good look at the developments happening in each sector, [...]
As a consumer, when you order products online, how do you expect them to get delivered? Some key requirements are, the product must arrive on time, well-packed, and ultimately must give you an easy gateway to return it if it is not as per your expectations. All this has [...]
Transformation is the ground rule within the retail sector and it can happen in various ways – digitally, physically, conceptually, or in any way the industry wants it to be. In the current scenario, the retail segment is facing the challenges thrown by ecommerce and constant struggle to ensure [...]
Can today’s brands, corporates, and entrepreneurs communicate with their target audience the way they used to almost twenty years back? If you look back, the most prominent way of building brands and reaching out to your customers was via mobile phones, outdoor and multi-media marketing. Today, the overall customer [...]
Industry reports and Analyst feeds have been estimating and validating the ongoing growth figures in the digital commerce space. A report by Coresight Research states how growth in digital commerce has consequently resulted in the downfall of brick-and-mortar stores and large scale set ups due to the growing popularity [...]
Can an organization build a roadmap for a robust digital business strategy? Most enterprises believe that it is possible and being digital is attainable with the right flow of IT projects and planning. However, spinning the digital wheel is all about building capabilities across various fronts – culture, metrics, [...]
