RETAIL has been a fast-evolving industry with emerging technologies empowering customers to shop anything, anywhere, anytime. This requires tight integration across the channels to offer seamless customer experience. Customers are much more informed than earlier to take buying decisions. Apparently, competition has been fierce, and won’t get any easier [...]
3G and 4G network enabled smart phones are today being used more and more for accessing the Internet, for performing financial, business, and social transactions, and for media consumption. However, the safety of the data being consumed by the end user using the apps distributed via mobile application stores, [...]
Today, every day, thousands of new apps are uploaded. With apps integration now possible into cars, wearable tech and home appliances, people download them by billions on their smart devices – tablets, smartphones, vehicles, watches, kitchen appliances, etc. – only to move on to download an alternative if the [...]
A Cloud-based Mobile Device Lab can make it possible! Mobile Apps are an integral part of our lives today. Around 9 billion apps have been downloaded in India in 2015, more than five times the number of apps downloaded in 2012 (1.56 billion) at a cumulative annual growth rate (CAGR) [...]
What is mCommerce? The trendy Omni channel marketing is leading sales in all the businesses. Whether online or offline, Consumers prefer a seamless, cross-channel shopping experience. However, it’s a known fact that Mobile phones are prominently changing the way consumers shop. Their handy to carry feature plays a major role [...]
With an exponential rise in mobility and increased mCommerce, organisations are significantly spending time and money in mobilizing business processes. Mobility provides consumers an access to more and more data at their disposal to make decisions. It has led to increased expectations that have changed market dynamics of how [...]
Mobile application ecosystems, especially Android and iOS, are changing rapidly, and at the same time getting more complex with multiple devices being launched every day. Added to this, we also see frequent upgrades to the Operating Systems by Apple and Google. With every new version of Android or iOS [...]
The power of digital transformation through Mobile technology has not only empowered businesses but also transformed the delivery mechanism of Government services. This explosion in the use of mobile technologies enabled governments to transit from e-governments to m-governments, thus providing more effective government-citizen interactions. As discussed in Harnessing the Power of [...]
Digital Transformation accelerates customer service preferences as it simplifies products and processes. Web and Mobile apps ease customer reach and enable business growth online resulting in improved ROIs. The usage of mobiles and mobile apps today has far exceeded the usage of desktops. This emergence of Mobile technology has [...]
The proliferation of mobile devices and mobile apps around the world has exponentially increased their usage in every domain. As their usage amplifies the business and leisure for employees and customers, organizations are investing heavily in the transformation of their corporate strategies through enterprise mobility, thereby making mobile app [...]
