Cigniti is a Platinum Sponsor at TestWest 2015 in Perth, Australia
If you are keen to spend a day with your peers learning about new innovations in software testing, hear industry leaders talk about the future of software testing, check out some new tools and have an opportunity to network with fellow testers, then TestWest2015 is the place to be.
TestWest – Perth’s only dedicated software testing conference returns for 2015 bigger and better than ever. Know more about the event at www.bankwest.com.au
Mark your calendar on 25th March 2015 from 14:30 to 15:15 for a thought provoking keynote session by Mr Raghuram Krovvidy
Title
Customer (User) Experience Testing – A strategic enabler for successful digital business
Speaker Details
Raghuram Krovvidy is Vice President, Global Delivery at Cigniti Technologies. In this role, he manages Global Delivery on a day to day basis across all GEOs and verticals for Cigniti. He is a seasoned leader with 19+ years of experience where he has worked and led large testing practices at Accenture, AppLabs, IRIS Digital & NIIT. He has held different leadership positions in areas of Test Program/Project Management, Test Innovation & Transformations, Test Strategy & Assessments. He has rich experience in setting up testing teams, building test leadership and managing global testing practices.
Raghu has a bachelor’s degree in Electronics from Osmania University and is an active & influential speaker in different Testing Conferences, including STC.
Connect with Raghuram at 
Abstract
In the digital world, brands offering superior customer experience are the ones that are bound to eventually succeed. Customer (User) experience testing is the key to making this happen.
As per Forrester Report –
- 52% of consumers said that a bad mobile user experience made them less likely to engage with a company
- About 60% of customers will look elsewhere if they can’t find what they need on a mobile website right away, and about 35% say that they will switch to a competitor’s app after a bad app experience
In this session Raghu will cover the recent trends that are empowering today’s customers and how user experience is becoming a key enabler for success of digital businesses. Thus the ability to understand the nuances of responsive web design, customer-centric testing of apps, becomes critical to ensure a great user experience. This includes, testing across multiple mobile platforms and devices for usability, performance along with deeper understanding of cognitive behaviours and preferences.
In this session, the speaker shares the practical experiences, insights and proven methods that will be key to ensuring superior customer experience and staying ahead in the digital business.
Engage with Cigniti team through multiple avenues as below:
- Meet Cigniti team at Exhibition Center, Booth#3
- Explore and learn Cigniti Mobility solutions at SMART MOVES Area from 10:50 onwards
- Know about Cigniti during Corporate presentation by Kevin Denman on 25th March at 12:55PM
- Attend a thought provoking keynote session by Mr Raghuram Krovvidy on 25th March from 14:30 to 15:15
Reach out to Anil Mishra, Sr Manager Marketing who will be at the venue at his cell +91-7032916008 for any activities/request during the conference.
